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It is the color theory applied to fashion and cosmetics. In the makeup and fashion industry color analysis also known as skin tone color matching or personal color matching, is the process of determining which colors will look best on an individual based on their natural coloring. It is used as an aide to wardrobe planning and style consulting.

A trained professional image consultant is educated on how to spot the undertones (main colors peeking through) in their client’s hair, skin, and eyes.  This is usually done by conducting a number of tests such as draping the client in large pieces of fabric in many different colors, applying makeup, etc.


It is the color theory applied to fashion and cosmetics. In the makeup and fashion industry color analysis also known as skin tone color matching or personal color matching, is the process of determining which colors will look best on an individual based on their natural coloring. It is used as an aide to wardrobe planning and style consulting.

A trained professional image consultant is educated on how to spot the undertones (main colors peeking through) in their client’s hair, skin, and eyes.  This is usually done by conducting a number of tests such as draping the client in large pieces of fabric in many different colors, applying makeup, etc.


The benefits of wearing your best colors that harmonize with your natural coloring (i.e. hair, eyes, and skin) may include:

- Looking Great!

- Looking younger and fresher

- Looking Slimmer

- Looking brighter and healthier

- Clearer, more sparkly, and shiny eyes

- The colors in your makeup and wardrobe will harmonize with your eyes, skin tone, and hair

- It takes the mystery and hassles out of shopping

- A renewed sense of excitement and confidence when it comes to wearing and shopping for clothes and cosmetics

- A glowing more even-looking complexion

- You will find it easier to choose the right makeup shades and what color to dye your hair (if this is something you want to do)

- Your natural looks will be enhanced and accentuated

- Save Time and Money!

- You won’t buy clothes you won’t wear.

- You will only invest in the clothing items, accessories, and cosmetics that look absolutely amazing on you.

- You won’t have to guess anymore whether or not something looks good on you.

- You will save time shopping and will be able to cut out buying at random.

- All your clothes colors will be perfectly coordinated, which will save you time when getting ready and it means you can buy less and have more outfit choices.

Wearing the wrong colors:

- Dulls the complexion

- Takes the sparkle from your eyes and shine from your hair

- Drags the face down or can make it appear wider or fuller

- Enhances imperfections such as – dark under eye circles, blemishes, redness, sallowness, wrinkles

- Can even make you look sickly or washed out

- Leaves you with a closet full of clothes, but "nothing to wear"

We define “wrong” colors as those that are not harmonious to your natural contrast or depth level, saturation level (brightness or dullness), and undertones. For example, if you have a cool skin tone (blue or violet undertone) that is soft and needs warmth added to it for balance, wearing a really bright very blue-based color would not balance this skin tone. Instead, it would be overwhelmingly bright and pull too much blue from the skin making the person look washed out and pale or even grayish. 

The benefits of wearing your best colors that harmonize with your natural coloring (i.e. hair, eyes, and skin) may include:

- Looking Great!

- Looking younger and fresher

- Looking Slimmer

- Looking brighter and healthier

- Clearer, more sparkly, and shiny eyes

- The colors in your makeup and wardrobe will harmonize with your eyes, skin tone, and hair

- It takes the mystery and hassles out of shopping

- A renewed sense of excitement and confidence when it comes to wearing and shopping for clothes and cosmetics

- A glowing more even-looking complexion

- You will find it easier to choose the right makeup shades and what color to dye your hair (if this is something you want to do)

- Your natural looks will be enhanced and accentuated

- Save Time and Money!

- You won’t buy clothes you won’t wear.

- You will only invest in the clothing items, accessories, and cosmetics that look absolutely amazing on you.

- You won’t have to guess anymore whether or not something looks good on you.

- You will save time shopping and will be able to cut out buying at random.

- All your clothes colors will be perfectly coordinated, which will save you time when getting ready and it means you can buy less and have more outfit choices.

Wearing the wrong colors:

- Dulls the complexion

- Takes the sparkle from your eyes and shine from your hair

- Drags the face down or can make it appear wider or fuller

- Enhances imperfections such as – dark under eye circles, blemishes, redness, sallowness, wrinkles

- Can even make you look sickly or washed out

- Leaves you with a closet full of clothes, but "nothing to wear"

We define “wrong” colors as those that are not harmonious to your natural contrast or depth level, saturation level (brightness or dullness), and undertones. For example, if you have a cool skin tone (blue or violet undertone) that is soft and needs warmth added to it for balance, wearing a really bright very blue-based color would not balance this skin tone. Instead, it would be overwhelmingly bright and pull too much blue from the skin making the person look washed out and pale or even grayish. 

Our color system is different because it is based on traditional color theory, historical information, and many hours spent analyzing the natural coloring of individual clients.

Our color system is different because it is based on traditional color theory, historical information, and many hours spent analyzing the natural coloring of individual clients.

Each person is born with their own distinct and individual coloring. This coloring is most pronounced in your skin and hair. Your eyes naturally coordinate with the undertones in your hair and provide the beautiful details that make you look like you.

The seasonal color theory was inspired by the studies conducted by German colorist and artist Johannes Itten. He noted that his student’s personal colors were consistently complementary to their skin, hair, and eyes both in tone and value (intensity).

Through observation of various individuals, it has been discovered that the colors contained in their hair, skin, and eyes will naturally mimic and be complemented by the colors found in one of the four seasons.

We are also human beings living on a planet that makes a 365-day journey around the sun. This journey results in changes in light and temperature thus creating seasons. Over the years colors have gained a strong association with these seasonal changes.

Orange, red, and yellow bring to mind the vibrant colors of autumn. Warm pastels are associated with springtime and cool pastel or "ice cream" colors conjure up feelings and memories of summertime. Red and green are associated with the winter holidays.

This makes explaining the different colors and color palettes much easier and more fun.

Each person is born with their own distinct and individual coloring. This coloring is most pronounced in your skin and hair. Your eyes naturally coordinate with the undertones in your hair and provide the beautiful details that make you look like you.

The seasonal color theory was inspired by the studies conducted by German colorist and artist Johannes Itten. He noted that his student’s personal colors were consistently complementary to their skin, hair, and eyes both in tone and value (intensity).

Through observation of various individuals, it has been discovered that the colors contained in their hair, skin, and eyes will naturally mimic and be complemented by the colors found in one of the four seasons.

We are also human beings living on a planet that makes a 365-day journey around the sun. This journey results in changes in light and temperature thus creating seasons. Over the years colors have gained a strong association with these seasonal changes.

Orange, red, and yellow bring to mind the vibrant colors of autumn. Warm pastels are associated with springtime and cool pastel or "ice cream" colors conjure up feelings and memories of summertime. Red and green are associated with the winter holidays.

This makes explaining the different colors and color palettes much easier and more fun.

Not necessarily. There is lots of free information available on our site to help you figure out your color type. However, if you are having trouble figuring out your own coloring we do offer professional color analysis services. 


Not necessarily. There is lots of free information available on our site to help you figure out your color type. However, if you are having trouble figuring out your own coloring we do offer professional color analysis services. 


Absolutely! All client photos are kept completely private. I only share client photos and testimonials if I have been given express permission. 

Absolutely! All client photos are kept completely private. I only share client photos and testimonials if I have been given express permission. 

Not at all.  As you familiarize yourself with your colors and read through the fashion guide for your season you will be surprised at how many more colors you have access to and all of the different ways that you can combine them to create different looks. The possibilities are endless!

Not at all.  As you familiarize yourself with your colors and read through the fashion guide for your season you will be surprised at how many more colors you have access to and all of the different ways that you can combine them to create different looks. The possibilities are endless!

Everyone has a main color type or “season” and will always look best in the colors from their value (depth) and saturation (brightness or dullness) range. Your range will contain a wide variety of colors that are warm and cool, bright and soft, deeper, and lighter. 

Everyone has a main color type or “season” and will always look best in the colors from their value (depth) and saturation (brightness or dullness) range. Your range will contain a wide variety of colors that are warm and cool, bright and soft, deeper, and lighter. 

Very easily actually. It is common for people to know their best colors, but not know how to combine them. This is why color combining is explained in detail in the Fashion Guides for each color type. Our goal is to make wearing your best colors as fun and easy as possible.


Very easily actually. It is common for people to know their best colors, but not know how to combine them. This is why color combining is explained in detail in the Fashion Guides for each color type. Our goal is to make wearing your best colors as fun and easy as possible.


This all depends on your natural coloring. We have mapped out the best cosmetic shades based on each seasonal type and these are included in the booklet that comes with the swatch palettes for each season. Downloadable makeup lists that correspond with these colors are available now in our online shop.

This all depends on your natural coloring. We have mapped out the best cosmetic shades based on each seasonal type and these are included in the booklet that comes with the swatch palettes for each season. Downloadable makeup lists that correspond with these colors are available now in our online shop.

When determining your color type you need to take your natural hair color into consideration. Color analysis is based on your natural coloring and your results are based on this and will be the most accurate if you provide that information.

It is totally okay to dye or highlight your hair of course. You can purchase Hair Color Guides from our online shop to help advise you on which hair color ranges will be most flattering on you.


When determining your color type you need to take your natural hair color into consideration. Color analysis is based on your natural coloring and your results are based on this and will be the most accurate if you provide that information.

It is totally okay to dye or highlight your hair of course. You can purchase Hair Color Guides from our online shop to help advise you on which hair color ranges will be most flattering on you.


Of course! Knowing what to wear is just as important for men as it is for women. Guys, if you want to look great and make shopping fast, easy, and even enjoyable then you should seriously consider learning about your color type.

Color palettes and fashion guides for men are available in our online shop.

Of course! Knowing what to wear is just as important for men as it is for women. Guys, if you want to look great and make shopping fast, easy, and even enjoyable then you should seriously consider learning about your color type.

Color palettes and fashion guides for men are available in our online shop.